Cezar Miranda

Great Brands Fair OVD

UI | Landing Page | 2022

Problem

We needed to develop two landing pages, one for guests and another for suppliers who would exhibit at the OVD Group's first multi-brand fair in a post-pandemic scenario. The deadline was tight, and we needed to be accurate in our delivery.

My Contributions

• Sketchs
• UI design
• HTML/CSS
• Information Architecture
• Benchmarking

Requirements

Two scenarios were needed: one for guests and another for exhibitors. The guest interface should focus on highlighting event highlights, information, locations, and a link for accreditation.

For the exhibitor screen, it was necessary to develop cards with support information, preparatory files with technical specifications, and images.

Process

Due to the limited time available to develop the landing pages and the requested requirements, I had to adapt to the situation. I prioritized benchmarking similar event pages in the industry, made some sketches on paper, and focused on what I could develop using HTML/CSS. To achieve the required quality (responsive website), I used Bootstrap patterns, which sped up my page development process.

Benchmarking

Sketchs

HTML/CSS

Delivery

Colors

I used the standard colors of the OVD Group and added shades of blue for contrast within the pages.

Typography

The chosen font was Segoe UI, which is easily applied in a web environment and offers various weights for application.

Segoe UI